Where do we even start. This brand is amazing. CLE is a team of artists, designers, and professionals dedicated to and guided by the belief that beauty lies in embracing your natural self, in finding freedom in fluidity, and in welcoming the truths hidden in imperfections. They state "We are not beauty insiders, experts, or cosmetic industry veterans; we are real womxn." Ok, we're definitely listening. CLE’s founder, Lauren Jin, began her career in fashion, and as much as she felt that garments were able to create an emotional attachment and tell a story, she believed that beauty in all its facets was an expansive medium upon which to connect with other womxn. So, CLE was born out of a desire to create products that were not only modern in their technology, but modern in their thinking. Each product within the line is designed to promote a sense of ritual, supporting the contemporary womxn with self-care basics as they pursue the fullest expression of their personal power and sensuality.
All of their products are formulated with non-toxic, vegan, and cruelty-free ingredients. They believe the use of animals or animal byproducts in the production of beauty products is completely unnecessary and archaic. We would trust them with any part of our skin, anytime.