OOKIOH, pronounced o͞okēō, is a play on the Japanese word Ukiyo — the pleasure seeking lifestyle of the Edo Japan period. Literally translating to “the floating world,” the Ukiyo-e genre is all about traveling, female beauty, and living in the moment. Sounds good to us. Their swimwear makes you feel like you're wearing stilettos by the pool, without EVER doing so. Their fabric is sourced from an Italian mill, and made from 100% regenerated materials. What does that actually mean? The mill takes ocean wastes (such as sunken fishing nets) and pre-consumer waste products (things people might throw away in production) and turn them into dreamy, luxurious textiles. Wearing Mother Nature as you enjoy her? Literally what could be better?