MOTHER DENIM

Famous for its irreverent disposition, model cult following, and super-soft fabrics, MOTHER BRAND DENIM is a boutique made-in-L.A. brand. Unique for its genius in keeping an indie spirit while still offering fits and washes that appeal to a wide range of people. Mother Denim reflects the freedom to be unfiltered, brazen and above all amusing. The name MOTHER plays off the idea of duality - it can be nurturing or a cuss. It evokes unconditional love and teenage rebellion all at the same time. The brand’s attitude and collections always present a juxtaposition of hard and soft.

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